Senior Web Developer with 8+ years engineering high-converting Shopify Plus storefronts — and the lifecycle, SEO, data, and AI systems behind them — across a multi-brand DTC portfolio. I ship production code end to end and build the internal tools the wider team runs on.
Know the whole landscape. Reach for the right tool. Then solve the problem that actually pays.
Storefront, checkout, lifecycle, search, data, AI — I treat them as one system, not a stack of tickets. The point of knowing every layer is knowing which one to touch.
Some problems want a Shopify Function. Some want a migration. Some want a Postgres warehouse and a dashboard nobody asked for — until it changes the roadmap. The craft is picking correctly, then shipping it clean.
Most teams hire these as separate roles. I've been the person who connects them — so the storefront, the checkout, and the data all tell the same story.
Online Store 2.0, Liquid, JSON templates, Metaobjects — architected and shipped to production, not handed off.
Stackable discounts, dynamic shipping thresholds, conditional promos — Shopify Functions built for Checkout Extensibility.
Engagement-tiered segmentation, deliverability-first sending, send-time optimization, LTV/cohort strategy.
Audits, redirect maps, structured data, cannibalization & content pruning — engineered around Google Core Updates.
The operations platform the team runs on — audit pipelines, a Klaviyo revenue warehouse, content-brief & ads reporting.
Fluent across frontier and local models — wiring them into real workflows: content, audits, and decision support that ship.
Three live DTC brands under one roof at Cheef Holdings — each a real Shopify Plus storefront I own end to end.
The flagship storefront: retention engineering meets discovery UX — a guided dosage experience, tiered lifecycle flows, and a subscription model tuned so first orders become second and third ones.
Subscription UX rebuilt around churn-reduction logic, Checkout Extensibility promotions, and a CRO-tuned product experience — anchored by 100% vegan flagship products — shipped straight to production.
A brand where product and streetwear culture share a storefront — high-velocity merchandising, promo mechanics via Functions, and an experience built to hold an iconic LA identity at scale.
Not everything ships to a customer. Some of the highest-leverage work is the internal platform nobody outside the company will ever see.
A single internal app that turned scattered spreadsheets into a system of record for the whole DTC portfolio.
Full catalog, customer, order, subscription, and SEO-redirect migrations executed without revenue loss or ranking regression.
Ranking-opportunity mapping across category taxonomies, plus a systematic content-refactoring framework that lifted organic visibility through Core Updates.
Beyond commerce: an automated equities/options trading tool with broker-API integration, built end to end for a private client.
Own end-to-end Shopify Plus development across three DTC brands — and build the data and lifecycle systems the wider team depends on.
Built Shopify Plus and WooCommerce storefronts end to end for DTC clients — CRO-focused UX, technical SEO, and headless builds.
Developed React features and components; optimized API usage — request reduction, rate-limit handling, and exponential backoff.
Foundations in CS — recognized with the College of the Sequoias Honor's Scholarship.
Model fluency across Claude (Opus/Sonnet/Fable), GPT-5.5+, GPT Image 2, and local open-source models — used inside real workflows with Cursor and VS Code, not demos.
The value isn't the model. It's knowing where an AI system belongs in a commerce operation — and where it doesn't.
AI-assisted content-brief pipelines and refactoring at portfolio scale.
Turning raw GSC / Ahrefs / order data into decisions the team can act on.
Frontier & local models wired into internal apps — with cost governance and QA gates.
The developer who quietly became the person the whole operation runs on.
Bridges design and engineering — builds what the brand actually needs, cleanly.
Deep across the whole Shopify and web stack — a genuine full-lifecycle engineer.
Senior web / Shopify D2C lead roles, ecommerce engineering, SaaS & AI implementation. Based in Los Angeles — open to the right team, anywhere.